Research

Translating management’s need for information into research that provides insight and is actionable is difficult. The most critical step is the precise definition of research objectives by experienced research management.

Castleberry Consults offers the expertise required to turn the client’s “want or need to know” into a project that delivers results.

The following is a compilation of research projects completed by Castleberry Consults.

  • Assignment:
    Determine market potential for specific product or service

    Level 1   Use secondary data along with personal interviews to develop high level evaluation of marketplace and recommend further steps.

    Level 2   Develop and implement primary research projects (typically focus groups and surveys) in combination with secondary data synthesized to determine specific characteristics of potential demand.

  • Assignment:
    Develop customer profiles

    Requires collecting and organizing current customer records in order to cluster customers into appropriate segments. Synthesis of data is critical in establishing segments and delineating specific characteristics.

    Customer profiles are important benchmarks to use in determining key customer segments and potential shifts in demand.  Customer profiles can also be used to project potential levels of demand when compared to demographic data.

    Level 1   Collect, organize and review current records to develop profiles.

    Level 2   Conduct survey with customer segments to provide key characteristics based on actual behavior.

  • Assignment:
    Identify trends and determine potential industry specific impact

    Level 1   Requires comprehensive scan of secondary sources, synthesis of materials and analysis of findings relative to client’s situation. May require interviews with internal managers.

    Level 2   Requires external interviews that can be integrated into Level 1 output.

    This is an excellent method to keep management abreast of market conditions and should be tailored to specific industry and company nuances.

  • Assignment:
    Develop strategic market analysis and planning process to provide $150 million firm with insights required to maintain superior financial results

    Involved creating and managing research plan which included focus groups, manipulation of complex databases, and administration and analysis of quantitative surveys.

    Result is a process that guides strategic decisions and is easily renewable.